This is the category used to ‘collect’ shared news published from the national site.

Grants available for clubs and facilities

Source: Golf Australia

If your club or facility has a big dream you didn’t think possible to achieve, this is for you.
Sport Australia (previously the Australian Sports Commission) has released the Community Sport Infrastructure Grant Program, with a $29.7 million budget to fund capital projects with a focus on improvements to existing sport infrastructure.
The program aims to help small to medium-scale projects of up to $500,000 to improve local community sport infrastructure to support greater community participation in sport and physical activity.
Another key aspect is for the projects to offer safer and more inclusive community sporting hubs.
Golf Australia chief executive Stephen Pitt said golf clubs and facilities were in an ideal position to apply for a share of the grant.

“As we know, golf clubs and facilities are more than just places to play golf – they provide the infrastructure that extends to the broader community, harnesses the value of green space and in many situations can become the new `town hall’,” Pitt said.
“Facility planning is an important strategic priority for us and this grant opportunity certainly supports this important area.
“It also encourages innovation and greater diversification of golf’s offerings to appeal more to new and existing participants.”

Importantly, applications close on 14 September, and anyone seeking help with their preparation should contact Sport Australia at communitysportinfrastructure@ausport.gov.au or by calling (02) 6214 1201.
Key Information:
Applications close: 14 September 2018
Notification of successful applications: 1 November 2018 onwards
Expected completion date of projects: 30 June 2019
The grant has two guiding themes:
Community Sporting Hubs– the use of infrastructure by new and diverse community groups to extend beyond those just participating in the sport by positioning the facility as the new ‘town hall’
Inclusion– innovative upgrades that offer welcoming, inclusive and accessible participation opportunities for all members of the community including women and girls, multi-cultural communities and people of all abilities.
The application can support one or both themes or propose an additional innovation to increase participation.
Applications will be assessed against three selection criteria:
1. Community Participation
2. Community Need
3. Project Design and Delivery

Co-contributions (including in-kind) will be considered favourably and scored higher where co-contributions exist for projects
An application can be made with identified partners to increase the capacity to deliver the project
The development of a national clubs and facilities future planning strategy is a strategic priority for Golf Australia within its 2018-2021 Strategic Plan

Examples of eligible projects may include:

Upgrades to playing surfaces, including multi-sport upgrades and resurfacing that supports increased use
Building, expanding and/or upgrading change rooms, particularly for girls and women and officials’ areas
External entry/exit accessible amenities
Improved sports lighting and safety lighting, including installation of solar panels
Improvements to ground and court capacity that support increased use
Improvements to spectator amenities
Internal/external amenity uplift.

How to apply
https://www.sportaus.gov.au/grants_and_funding/community_sport_infrastructure_grant_program/how_to_apply
For more information and to apply
https://www.sportaus.gov.au/grants_and_funding/community_sport_infrastructure_grant_program
Preview the on-line application form
https://sportaus.smartygrants.com.au/CSI/213091/view
FAQ’s
https://www.sportaus.gov.au/grants_and_funding/community_sport_infrastructure_grant_program/faqs
Grant guidelines
https://www.sportaus.gov.au/grants_and_funding/community_sport_infrastructure_grant_program/forms/CSI_Grant_Program_guidelines.pdf
Application Checklist
https://www.sportaus.gov.au/__data/assets/pdf_file/0008/677834/CSI_Grant_Program_Application_Forms_-_Application_Checklist.pdf
The post Grants available for clubs and facilities appeared first on Golf Management Australia.

BMI PROGRAM: Burton to deliver at BMI Courses

GMA, in partnership with Golf Australia are delighted to announce the engagement of current General Manager of New South Wales Golf Club, David Burton as the latest facilitator to become involved in the delivery of the upcoming BMI ‘Club Management’ courses in Melbourne and Sydney.
David will deliver the “Golf Operations” components within the BMI courses, which will focus on ensuring a club’s golf operations reflects the changing nature of the golf consumer. With experience across different golf operational models and a recent redevelopment in relation to the golf operations customer experience, David has outstanding knowledge related to maximising the impact of a strong golf operational team.
David is a significant figure in the Australian golf landscape having first accepted the role of General Manager at New South Wales GC in 1996. David has been a Past President of Golf Management Australia, past Director on the Board of the Australian Golf Industry Council, a current Director on the Board of the Golf Management Australia (NSW Division) as well as a past Director of another company outside of golf.
David holds an undergraduate degree in business, a Chartered Accountancy designation as well as a post-graduate Diploma in Professional Golf Management.
During his time at NSW GC, David has been involved in the development of several strategic plans, six professional golf tournaments including the Australian Open and multiple building developments. David has spoken at several conferences on strategic planning in clubs in Australia, Malaysia and New Zealand, and hosted the International Symposium at the Club Managers Association of America Annual Conference in San Diego in 2013.
David is a life member of GMA and is a mentor to many managers in the industry and will now join fellow BMI facilitators Dr Geoff Dickson from La Trobe University, Professor David Shilbury from Deakin University, Jason Koenigsfeld the senior vice-president of professional development from the Club Management Association of America and Richard Comerford who is an award-winning financial controller.
While the BMI Courses are fast approaching, there is still time for you to register…..
Go to the BMI Program Page to register
The post BMI PROGRAM: Burton to deliver at BMI Courses appeared first on Golf Management Australia.

Frances Cordaro appointed to GMA NSW State Operations Manager role

GMA, in partnership with GMA NSW, is excited to announce the appointment of part-time GMA – State Operations Manager – NSW, Frances Cordaro.
Frances officially commenced in the role on Monday, 11th June, and had the opportunity to meet with incumbent Executive Officer, Graeme Carroll, last week as part of a hand over process.
Frances comes into the role with significant experience in media and communications over the past 15 years, including in the areas of public relations, content production, program implementation and event management. For ten years Frances was an integral part of the media unit for the Australian Olympic Team at three Olympic Games and two Youth Olympic Games. She was also critical to the development of programs that inspire young Australians to lead active and healthy lifestyles.
During her tenure at the AOC, Frances drove professional relationships with a range of sporting stakeholders including media, National Sporting Organisations, government and corporate partners. She led the strategic planning, program design and implementation of Australia’s Olympic education program for primary and secondary schools, recognized as one of the top five Olympic education programs in the world.
GMA Executive Officer, Jim Cail, indicated “we’re delighted to have Frances come on board, given her strong background in sports administration and her expertise particularly in communications, program development and event management”.
GMA NSW Chair, Paul Paterson, added “Frances has a diverse set of skills to offer and use, and her engaging nature and ability to drive new initiatives will add great value to GMA NSW programs and events. Whilst she does not have a golf background, Frances is genuinely understanding of sport and membership-based associations, and we look forward to working very closely with her”.
GMA NSW and GMA would once again like to thank Graeme Carroll for his outstanding contribution to GMA NSW and the membership and wish him all the best in his retirement.
The post Frances Cordaro appointed to GMA NSW State Operations Manager role appeared first on Golf Management Australia.

Golf Business Forum 2018 launches full program

With just under three months to go, excitement is cranking up as the Golf Business Forum launches the final program for the event on July 30 and 31. With an awesome lineup of home grown and international speakers, delegates will get to hear a diversity of perspectives – from the Australian Sports Commission and Golf Australia through to experts in the fields of hospitality, marketing and retail, there is essential content for everyone who works in golf.

Check out the full program here

As the industry continues its ongoing discussion on the future of golf participation, so the Forum will begin with an exploration of key trends in sports participation and delegates will hear from industry leadership on their plans for golf in Australia as well as learning more about the Topgolf phenomenon sweeping the USA from Topgolf itself.
From this top-level discussion, the Forum will dive into the world of marketing, focussing on marketing your golf business, as well as exploring hospitality and retail best practice, drawing from facility profiles along the way. One of those areas is improving female participation in the game, a problem that the industry associations have made inroads into improving, but one that grassroots facilities have been finding difficult to solve. The Forum has confirmed a speaker to address this issue head on. “Bec Brideson has been on our radar for some time,” explained organiser Guy Chapple. “We are thrilled to lock her in as a speaker, as she is one of the country’s leading voices on best practice for marketing to women and the revenue potential that brings.”
Chris Helder will close the Forum with his unique brand of motivation, asking the delegates to cut the noise, focus on what they really want, and what really matters.

The full list of speakers is available on the Golf Business Forum website

There is much going on behind the scenes to ensure the Golf Business Forum 2018 exceeds expectations once again and, with a limited number of tickets at ‘early bird’ reduced prices currently available, now is the time to make sure you pick up your delegate pass from the website and remember that further discounts are available for PGA members and groups!

Golf Business Forum 2018 website
Registrations open here

The post Golf Business Forum 2018 launches full program appeared first on Golf Management Australia.

Golf Business Forum 2018 launches full program

With just under three months to go, excitement is cranking up as the Golf Business Forum launches the final program for the event on July 30 and 31. With an awesome lineup of home grown and international speakers, delegates will get to hear a diversity of perspectives – from the Australian Sports Commission and Golf Australia through to experts in the fields of hospitality, marketing and retail, there is essential content for everyone who works in golf.

Check out the full program here

As the industry continues its ongoing discussion on the future of golf participation, so the Forum will begin with an exploration of key trends in sports participation and delegates will hear from industry leadership on their plans for golf in Australia as well as learning more about the Topgolf phenomenon sweeping the USA from Topgolf itself.
From this top-level discussion, the Forum will dive into the world of marketing, focussing on marketing your golf business, as well as exploring hospitality and retail best practice, drawing from facility profiles along the way. One of those areas is improving female participation in the game, a problem that the industry associations have made inroads into improving, but one that grassroots facilities have been finding difficult to solve. The Forum has confirmed a speaker to address this issue head on. “Bec Brideson has been on our radar for some time,” explained organiser Guy Chapple. “We are thrilled to lock her in as a speaker, as she is one of the country’s leading voices on best practice for marketing to women and the revenue potential that brings.”
Chris Helder will close the Forum with his unique brand of motivation, asking the delegates to cut the noise, focus on what they really want, and what really matters.

The full list of speakers is available on the Golf Business Forum website

There is much going on behind the scenes to ensure the Golf Business Forum 2018 exceeds expectations once again and, with a limited number of tickets at ‘early bird’ reduced prices currently available, now is the time to make sure you pick up your delegate pass from the website and remember that further discounts are available for PGA members and groups!

Golf Business Forum 2018 website
Registrations open here

The post Golf Business Forum 2018 launches full program appeared first on Golf Management Australia.

NOW OPEN – 2018 BMI Program Registrations

Registrations for the world’s most recognised club management professional development program are open in Australia.
Golf Management Australia, in partnership with Golf Australia and the Club Managers Association of America (CMAA), is excited to bring the inaugural Business Management Institute (BMI) program to Australia in October.
GMA president Andrew Gay said the BMI program was revered worldwide.

“We are committed to provide a diverse range of professional development opportunities, and this represents the best there is,” Gay said. “We urge all golf club managers to consider the program for themselves and their senior team members.”

Golf Australia chief executive Stephen Pitt said the course represented a great opportunity for clubs to be at the cutting edge of modern practice.

“We strongly encourage clubs to invest in the development of their management teams,” Pitt said. “This program is designed specifically to achieve positive outcomes for clubs, and we all know how important they are.”

BMI develops managers in the core disciplines needed to successfully lead clubs, including:

club governance
membership and marketing
Interpersonal skills
food and beverage management
accounting and financial management
human resources
leadership
course and golf management
facility management
external governmental Influences

The first course will be held at Victoria Golf Club in Melbourne from 15-19 October, with another at The Lakes Golf Club in Sydney from 22-26 October.
They will be overseen by lead facilitator Dr Geoff Dickson, from La Trobe University, and supported by Professor David Shilbury, from Deakin University, and Jason Koenigsfeld, the senior vice-president of professional development from the Club Management Association of America.
Please see the below link for further information and registration details.
Please contact Jim Cail at eo@gma.org.au for any further information regarding the BMI program.
Download the BMI – Club Management Program Guide Go to the BMI Program page
The post NOW OPEN – 2018 BMI Program Registrations appeared first on Golf Management Australia.

NOW OPEN – 2018 BMI Program Registrations

Registrations for the world’s most recognised club management professional development program are open in Australia.
Golf Management Australia, in partnership with Golf Australia and the Club Managers Association of America (CMAA), is excited to bring the inaugural Business Management Institute (BMI) program to Australia in October.
GMA president Andrew Gay said the BMI program was revered worldwide.

“We are committed to provide a diverse range of professional development opportunities, and this represents the best there is,” Gay said. “We urge all golf club managers to consider the program for themselves and their senior team members.”

Golf Australia chief executive Stephen Pitt said the course represented a great opportunity for clubs to be at the cutting edge of modern practice.

“We strongly encourage clubs to invest in the development of their management teams,” Pitt said. “This program is designed specifically to achieve positive outcomes for clubs, and we all know how important they are.”

BMI develops managers in the core disciplines needed to successfully lead clubs, including:

club governance
membership and marketing
Interpersonal skills
food and beverage management
accounting and financial management
human resources
leadership
course and golf management
facility management
external governmental Influences

The first course will be held at Victoria Golf Club in Melbourne from 15-19 October, with another at The Lakes Golf Club in Sydney from 22-26 October.
They will be overseen by lead facilitator Dr Geoff Dickson, from La Trobe University, and supported by Professor David Shilbury, from Deakin University, and Jason Koenigsfeld, the senior vice-president of professional development from the Club Management Association of America.
Please see the below link for further information and registration details.
Please contact Jim Cail at eo@gma.org.au for any further information regarding the BMI program.
Download the BMI – Club Management Program Guide Go to the BMI Program page
The post NOW OPEN – 2018 BMI Program Registrations appeared first on Golf Management Australia.

The Genesis Golf Link Cup – GMA Members Leaderboard is on again

Australia’s biggest competition for club golfers rewards the game’s most important administrators with the Genesis Golf Link Cup – GMA Members Leaderboard.
This is your chance to be part of a once in a lifetime weekend, vying for the title of Genesis Golf Link Cup – GMA Members champion at one of Australia’s best courses before enjoying a bucket list day at the Australian Open in the Genesis Marquee.
Luxury car maker Genesis and tournament organiser MPower Golf are always looking to grow the already hugely popular Genesis Golf Link Cup and they know one of the best ways to do that is through the club managers at the nation’s golf clubs.
Not only are GMA members at the forefront of the industry, many are also avid golfers themselves and so the GMA Members Leaderboard was born.
In 2017, the Genesis Golf Link Cup was delighted to host Andrew Davis (now Captain of The National Golf Club) and Chris Anderson, General Manager of Mansfield Golf Club at the luxury VIP Genesis experience and at NSW Golf Club to play off for the GMA title. Chris Anderson won the day with a solid 34 pts at the always challenging venue.
Said Chris, “The organisation of the weekend was faultless, and the experiences were truly amazing. From the golf at NSW GC to the accommodation at the InterContinental Sydney Double Bay, all of the finalists (myself included) thoroughly enjoyed their time and appreciate the effort put in to make the weekend a success.”
Andrew continued “A big thank you for taking care of me so well on the weekend, I can’t tell you how much fun I had”.
And the Genesis Golf Link Cup greatly enjoyed hosting them along with the other finalists.
The Genesis Golf Link Cup is played over two series each year with eight golfers from each series winning their way to the National Final. And you can add two GMA members to that list, one from each series.
To qualify for the National Final GMA members need to do two things: sign up a minimum of 50 new registered players to the Genesis Golf Link Cup over the course of the series then amass the most Genesis Golf Link Cup points in the GMA Leaderboard.
With MPower Golf a sponsor and supporter of the GMA all GMA Members are already automatically registered in the event.
Which means that, just like the club members they represent, all their golf scores are automatically counted in the competition without requiring any input from the golfer. You simply play and the Genesis Golf Link Cup does the rest.
The aim of the Genesis Golf Link Cup is to encourage more golfers to play more golf more often at the golf clubs that are the lifeblood of the industry.
Convincing golfers to sign up for the Genesis Golf Link Cup couldn’t be easier. Once entered, the player doesn’t need to do anything but play their regular competition golf and the unique Genesis Golf Link Cup scoring algorithm does the rest.
But even better, all registered players who play six rounds of golf in a series are also automatically in the draw to win a luxury Genesis vehicle in that series.
Genesis Golf Link Cup scores are calculated using a unique algorithm which plots the golfer’s performance against the field that day.
To be eligible for the National Final simply play a minimum of six rounds with the best five and one worst counting towards your score.
The highest score among the GMA Members who added at least 50 new registrations qualifies in each series.
The National Final includes: expenses-paid trip to Sydney from nearest capital city; accommodation, in Sydney; golf at the National Final at a prestigious Sydney course; presentation dinner and Genesis VIP experience at the Australian Open.

To see how many members at your club are already on-board head to: https://www.genesisgolflinkcup.com.au/club-leaderboard and search for your club.
And to see who’s leading the golf click here: https://www.genesisgolflinkcup.com.au/leaderboard/?listid=725

How we’ll help you qualify for the Genesis Golf Link Cup – GMA Members Leaderboard and the National Final
A range of marketing initiatives supported by the Genesis Golf Link Cup offer GMA members a variety of ways to increase the number of their members registered for the event, ensuring their chance of making the National Final.
Club Leaderboards
Each club has a leaderboard within the Genesis Golf Link Cup. A link to this leaderboard will be provided to all club GM’s for their internal promotional use. It can be sent to their club members or highlighted on their websites.
Posters, Countercards
Each year the Genesis Golf Link Cup sends a series of posters and countercards to clubs to promote the event. These can be placed on noticeboards near comp registration or the locker-room and in the proshop. More are available on request.
Registration and Engagement Emails
The Genesis Golf Link Cup will send personalised content to each club to allow them to resend this from their own email systems, congratulating well-performing players and with a link to register. These will be updated monthly.
Teams Event this year
For the first time this year, the Genesis Golf Link Cup offers 4-ball teams an opportunity to play in the National Final, for an added route to this experience. Each series one team will qualify with the two teams playing off at the Final. Entry fee per team is only $120 per series. Interestingly the team scores are aggregated again from the golf played across the Genesis Golf Link Cup program, meaning team members need not play at the same time or even location. See https://www.genesisgolflinkcup.com.au/register/teams-registration/
Personalised Social Media banners
The Genesis Golf Link Cup produces personalised weekly winners’ images for use on social media, websites and within e-newsletters. These are emailed to GM’s.
Club winners – what could you do?
Given this is a national event run over two 15-week series each year with no additional work required by the club, how could the club take advantage of an opportunity to connect with its members? At present on average over a quarter of each club’s membership is participating. The nature of the event is that the players that do best are the most improved and most consistent players over the period of a series; could clubs have a presentation to the winning players at the end of each series?
Genesis Golf Link Cup Open Days
Would you like to host a corporate day in conjunction with the Genesis Golf Link Cup? As an addition to the event this year MPower Golf is looking to provide premium golf experiences to Genesis Golf Link Cup players looking for an Open Day. We’ll provide the event structure, supporting materials and run registrations through iseekgolf.com, and your club gains a busy corporate day. (Note to avoid confusion, the Genesis Golf Link Cup runs across all golf played by members, not just those at organised events such as these Open Days). Contact Nick Thornton GM at MPower Golf if interested.
The post The Genesis Golf Link Cup – GMA Members Leaderboard is on again appeared first on Golf Management Australia.

The Genesis Golf Link Cup – GMA Members Leaderboard is on again

Australia’s biggest competition for club golfers rewards the game’s most important administrators with the Genesis Golf Link Cup – GMA Members Leaderboard.
This is your chance to be part of a once in a lifetime weekend, vying for the title of Genesis Golf Link Cup – GMA Members champion at one of Australia’s best courses before enjoying a bucket list day at the Australian Open in the Genesis Marquee.
Luxury car maker Genesis and tournament organiser MPower Golf are always looking to grow the already hugely popular Genesis Golf Link Cup and they know one of the best ways to do that is through the club managers at the nation’s golf clubs.
Not only are GMA members at the forefront of the industry, many are also avid golfers themselves and so the GMA Members Leaderboard was born.
In 2017, the Genesis Golf Link Cup was delighted to host Andrew Davis (now Captain of The National Golf Club) and Chris Anderson, General Manager of Mansfield Golf Club at the luxury VIP Genesis experience and at NSW Golf Club to play off for the GMA title. Chris Anderson won the day with a solid 34 pts at the always challenging venue.
Said Chris, “The organisation of the weekend was faultless, and the experiences were truly amazing. From the golf at NSW GC to the accommodation at the InterContinental Sydney Double Bay, all of the finalists (myself included) thoroughly enjoyed their time and appreciate the effort put in to make the weekend a success.”
Andrew continued “A big thank you for taking care of me so well on the weekend, I can’t tell you how much fun I had”.
And the Genesis Golf Link Cup greatly enjoyed hosting them along with the other finalists.
The Genesis Golf Link Cup is played over two series each year with eight golfers from each series winning their way to the National Final. And you can add two GMA members to that list, one from each series.
To qualify for the National Final GMA members need to do two things: sign up a minimum of 50 new registered players to the Genesis Golf Link Cup over the course of the series then amass the most Genesis Golf Link Cup points in the GMA Leaderboard.
With MPower Golf a sponsor and supporter of the GMA all GMA Members are already automatically registered in the event.
Which means that, just like the club members they represent, all their golf scores are automatically counted in the competition without requiring any input from the golfer. You simply play and the Genesis Golf Link Cup does the rest.
The aim of the Genesis Golf Link Cup is to encourage more golfers to play more golf more often at the golf clubs that are the lifeblood of the industry.
Convincing golfers to sign up for the Genesis Golf Link Cup couldn’t be easier. Once entered, the player doesn’t need to do anything but play their regular competition golf and the unique Genesis Golf Link Cup scoring algorithm does the rest.
But even better, all registered players who play six rounds of golf in a series are also automatically in the draw to win a luxury Genesis vehicle in that series.
Genesis Golf Link Cup scores are calculated using a unique algorithm which plots the golfer’s performance against the field that day.
To be eligible for the National Final simply play a minimum of six rounds with the best five and one worst counting towards your score.
The highest score among the GMA Members who added at least 50 new registrations qualifies in each series.
The National Final includes: expenses-paid trip to Sydney from nearest capital city; accommodation, in Sydney; golf at the National Final at a prestigious Sydney course; presentation dinner and Genesis VIP experience at the Australian Open.

Important Links
Genesis Golf Link Cup – Club by Club Leaderboard
Genesis Golf Link Cup – GMA Members Leaderboard
Genesis Golf Link Cup – Team Registration

How we’ll help you qualify for the Genesis Golf Link Cup – GMA Members Leaderboard and the National Final
A range of marketing initiatives supported by the Genesis Golf Link Cup offer GMA members a variety of ways to increase the number of their members registered for the event, ensuring their chance of making the National Final.
Club Leaderboards
Each club has a leaderboard within the Genesis Golf Link Cup. A link to this leaderboard will be provided to all club GM’s for their internal promotional use. It can be sent to their club members or highlighted on their websites.
Posters, Countercards
Each year the Genesis Golf Link Cup sends a series of posters and countercards to clubs to promote the event. These can be placed on noticeboards near comp registration or the locker-room and in the proshop. More are available on request.
Registration and Engagement Emails
The Genesis Golf Link Cup will send personalised content to each club to allow them to resend this from their own email systems, congratulating well-performing players and with a link to register. These will be updated monthly.
Teams Event this year
For the first time this year, the Genesis Golf Link Cup offers 4-ball teams an opportunity to play in the National Final, for an added route to this experience. Each series one team will qualify with the two teams playing off at the Final. Entry fee per team is only $120 per series. Interestingly the team scores are aggregated again from the golf played across the Genesis Golf Link Cup program, meaning team members need not play at the same time or even location.

See Team Registration here

Personalised Social Media banners
The Genesis Golf Link Cup produces personalised weekly winners’ images for use on social media, websites and within e-newsletters. These are emailed to GM’s.
Club winners – what could you do?
Given this is a national event run over two 15-week series each year with no additional work required by the club, how could the club take advantage of an opportunity to connect with its members? At present on average over a quarter of each club’s membership is participating. The nature of the event is that the players that do best are the most improved and most consistent players over the period of a series; could clubs have a presentation to the winning players at the end of each series?
Genesis Golf Link Cup Open Days
Would you like to host a corporate day in conjunction with the Genesis Golf Link Cup? As an addition to the event this year MPower Golf is looking to provide premium golf experiences to Genesis Golf Link Cup players looking for an Open Day. We’ll provide the event structure, supporting materials and run registrations through iseekgolf.com, and your club gains a busy corporate day. (Note to avoid confusion, the Genesis Golf Link Cup runs across all golf played by members, not just those at organised events such as these Open Days). Contact Nick Thornton GM at MPower Golf if interested.
The post The Genesis Golf Link Cup – GMA Members Leaderboard is on again appeared first on Golf Management Australia.

EO’s report – CMAA Conference

Report by Jim Cail (Executive Officer, GMA)
During the first week of March, I was lucky enough to travel to San Francisco for the ‘Club Managers Association of America’ National Conference. With GMA running its first BMI Program in October this year, touching base with our American counterparts to ensure alignment between our programs was an important outcome of the trip.
Further to these discussions was the opportunity to experience firsthand the CMAA National Conference, as part of the planning process for the GMA National Conference to be held in Melbourne in October 2019. (I unfortunately hadn’t started in the role when the last GMA National Conference was held in Adelaide in 2017).
The CMAA National Conference involves over 2,000 Club Managers from the USA, with the large majority of these coming from private golf clubs. In addition to this, there are regularly 200 international delegates involved, with this year seven golf club General Managers from Australia also in attendance.
The conference itself is on a significant scale, as you could imagine, with plenary sessions and breakout sessions available on each of the five days, along with a large Golf Club Expo for corporate partners. If you are interested in seeing what the program was like, please click on the following link – https://www.cmaa.org/conference/
CMAA National Conference highlights included:

Isaac Lidsky – a former TV star turned $150m business owner, who has overcome adversity including turning blind at the age of 15. His key message was ‘what you see is based on your perception’. If your perception of an issue is negative, this may create fear. He said ‘fear will fill the void of uncertainty, and fear will create inaction”. Creating a positive perception of issues will assist with creating action and opportunity.
Steven Freund – a former GM of ‘The Ritz-Carlton Lodge, Reynolds Plantation’ and now the General Manager of The Landings Club in Georgia. (This facility has six championship golf courses, 33 tennis courts, seven restaurants….you get the picture). Steven spoke about restructuring the culture of The Landings Club when he arrived. He achieved this by taking on the role of not only GM, but “Chief Cultural Officer”. His views included “the organisation will never be what the people are not” and “the gap between knowing and doing is significantly greater than the gap between ignorance and knowledge”.
Curt Cronin – a former Navy SEAL spoke about the strategy of leadership and maximising a teams’ effectiveness. He spoke about ensuring your team know you care about them as individuals with his key message around “people don’t care how much you know, until they know how much you care”. He also spoke about the energy within a group, and that “energy used in conflict is lost, but energy used in alignment is maintained”.

While the content of the conference no doubt provides many learnings, the ability to network with GMs from across the world and discuss challenges and opportunities is also a great highlight. For those interested, next year’s CMAA National Conference will be held in Nashville, TN, in the last week of February 2019.
GMA will again look to incorporate the best of the CMAA conference into our next national conference, and will continue to support the outstanding work state GMA bodies undertake to support selected members attending the CMAA conference from time to time.
The post EO’s report – CMAA Conference appeared first on Golf Management Australia.